. Lumosity, one of the largest online brain training sites, has been hit with a $2 Million penalty by the U.S. Federal Trade Commission (FTC) for deceptive advertising. The FTC charged that Lumosity deceived consumers with unfounded claims that its brain games can help users perform better at work and in school, reduce or delay… Read More »
It takes a lot to get neuroscientists in an uproar, but the subject of brain training programs and whether they are effective seems to do the trick. The latest round started with Stanford Center on Longevity issuing an open letter criticizing the “magic bullet” claims of many commercial brain training companies. A competing open letter… Read More »
We’ll give you the answer up front: It depends. With the growing number of brain training products and cognitive training service providers in the market today, it’s important to understand the potential benefits and drawbacks of formalized, structured cognitive training. Using analogies with physical rehabilitation and fitness training can help define the type (and potential… Read More »